AB Auto Services
An independent garage and MOT centre in Ipswich, and Faithforge’s first delivered client project.
Visit AB Auto Services’s site (opens in a new tab)What they needed
AB Auto Services, an independent garage and MOT centre in Ipswich, needed a website so customers searching locally could find them, see what they offer, and get in touch — without an oversized agency build for a small local business.
What we built
We designed and built an SEO-optimised website, then optimised their Google Ads account and Google Business Profile — bringing in more genuine customers, calls and bookings.
The results
We optimised AB Auto Services' Google Ads account and fixed their conversion tracking, so every genuine call, enquiry and sale is now counted correctly instead of getting lost in the numbers. That optimisation excluded unwanted, low-intent calls that were wasting ad spend, and brought in more genuine, ready-to-book customers instead. It also lifted their click-through rate (the percentage of people who see an ad and actually click it) and improved overall ad performance, which — together with better-qualified traffic — has driven higher sales and revenue. We optimised their Google Business Profile too, helping them show up more often in local search and Google Maps results when nearby customers search for a garage or MOT centre. Ads aren't a set-and-forget job: we review and tune their campaigns every month rather than leaving them to run on autopilot, so performance keeps pace as demand shifts with the seasons.
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